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GUILD LEADER
QUALITY
TAKES A HIKE
Where's
Walt? Except
when it conflicts with the Providence Journal Co. business interests and
marketing strategy. The CueCat is, as
Mossberg states, "the product of DigitalConvergence, a Dallas company
with powerful backers." One of those backers, to the tune of many
millions of dollars, is the A. H. Belo Corp., the corporate boss of the
Providence Journal Co.
The Journal intends
to introduce the CueCat to its readers by giving the devices away free,
in cooperation with Radio Shack. The company has been working for many
months to develop the technology and plans to introduce it with some fanfare. "That's unnatural and ridiculous. Who does their leisure reading sitting in front of a PC? How many people have their PC next to the easy chair, or bed or other typical reading sites? So on the first standard, convenience, the CueCat fails miserably." It failed Mossberg's
usefulness standard as well. Not only did the scanned-in codes lead to Web pages that he found generally "useless,'' but he said that the technology also seemed clumsy. "It usually took so much rubbing and dragging to get the scanner to read the codes, that in many cases I could have typed in the Web address more quickly,'' Mossberg wrote. When this appraisal
by a respected technology writer was brought to the attention of executive
editor Joel Rawson, he ordered the Mossberg column "held." It did not appear
in the Sunday Journal. This was an extraordinary
departure. The Providence paper runs Mossberg on a regular basis, the
exception being when the columnist doesn't file. The Guild has been
told that the company's reasoning is that Mossberg was commenting on a
subject about which the public hadn't yet been informed, so it wouldn't
make much sense. Better to run it later when the public understands what
Digital Convergence is all about. Whether that happens
remains to be seen. The Mossberg "hold"
fits a pattern of censorship by The Providence Journal when it comes to
unflattering news about its own business. One of the targets
of this censorship has been the Guild itself. The newspaper has
all but ignored news about the year-long contract negotiations with its
largest union, only dropping little tidbits at the bottom of other stories
or in inside pages about Guild rallies and other public demonstrations. The paper even earned itself a "Dart" for unethical journalism from the Columbia Journalism Review when it made slight mention of a Guild protest that caused cancellation of a health care panel discussion at Brown University, even though the Journal had given front-page treatment the day before to a similar incident involving another union. Along the same lines,
The Journal never has run news articles or otherwise explained to readers
what was going on when it botched the circulation system with a balky
computer, infuriating subscribers and possibly losing numerous sales. So now it has put
the squash on Walt Mossberg. It is obvious why. As outlined Oct. 16,
in a staff memo by metro managing editor Tom Heslin, The Providence Journal
has a big financial stake in DigitalConvergence. Months in the planning, the Cat is about to be let out of the bag. Bar codes already are on the weather page. Heslin said bar codes will be added to "standing features," and placed with news stories in November. CueCats will begin
multiplying in the newsroom - boxes full arrived this week. Heslin said
there is an order from Radio Shack for 40,000 and "our marketing
folks are making plans for Cat distribution.'' And there's more great
news: "This week,"
Heslin said, "you will begin to see DigitalConvergence ads in the
Journal." Which brings us back
to the Mossberg column, which Journal readers didn't see. In addition to usage
problems, Mossberg noted that there are other serious issues with the
system. "There have also
been accusations that the CueCat violates privacy because it transmits
a unique code with every scan, identifying users by age, gender and zip
code. The company uses this information to prepare usage reports for its
corporate clients," he said. The privacy issue
has also been highlighted by Leslie Kaufman in the New York Times, who
reported on Oct. 5 that "The Denver-based Privacy Foundation, an
electronic privacy watchdog, has said it is concerned that because each
CueCat comes with a serial number that correlates to its user, it could
potentially track with new precision a user's reading and television habits." Despite the public discourse on a new threat to individual privacy rights, at least two Providence Journal reporters have been told to ignore the subject for now. The excuse given is that those issues will be dealt with at some future time AFTER the company introduces its version of the CueCat. Not only has an unfavorable
evaluation of a company sales gimmick been suppressed, but Journal reporters
have been banned from covering news that might reflect badly on company
intentions. A newspaper that used to pride itself on its investigative reporting and the search for truth has now taken to managing the news to suit its corporate marketing strategy. Whether that happens
remains to be seen. One of the targets
of this censorship has been the Guild itself. The newspaper has
all but ignored news about the year-long contract negotiations with its
largest union, only dropping little tidbits at the bottom of other stories
or in inside pages about Guild rallies and other public demonstrations. The paper even earned
itself a "Dart" for unethical journalism from the Columbia Journalism
Review when it made slight mention of a Guild protest that caused cancellation
of a health care panel discussion at Brown University, even though the
Journal had given front-page treatment the day before to a similar incident
involving another union. Along the same lines,
The Journal never has run news articles or otherwise explained to readers
what was going on when it botched the circulation system with a balky
computer, infuriating subscribers and possibly losing numerous sales. The privacy issue has also been highlighted by Leslie Kaufman in the New York Times, who reported on Oct. 5 that "The Denver-based Privacy Foundation, an electronic privacy watchdog, has said it is concerned that because each CueCat comes with a serial number that correlates to its user, it could potentially track with new precision a user's reading and television habits." Despite the public
discourse on a new threat to individual privacy rights, at least two Providence
Journal reporters have been told to ignore the subject for now. The excuse
given is that those issues will be dealt with at some future time AFTER
the company introduces its version of the CueCat. Not only has an unfavorable evaluation of a company sales gimmick been suppressed, but Journal reporters have been banned from covering news that might reflect badly on company intentions. A newspaper that used to pride itself on its investigative reporting and the search for truth has now taken to managing the news to suit its corporate marketing strategy.
TNG/CWA Local 31041 270 Westmister St., Providence, Rhode Island 02903 401-421-9466 | Fax: 401-421-9495 png@riguild.org |